CONTENT FOR BRANDS

The audience will meet you wherever you tell an engaging story. The question of how to target audiences at the right moment with the right kind of content must be carefully considered.

It’s a question our team is engaged with every day.

Verbund: Hero

by: Jerk

It is our passion to tell exciting, authentic stories. Whether documentary or fiction, our goal is to create engagement that aligns with brand values and offer new opportunities in conversation with our clients. We want to reach the audience where they’re at, with content they genuinely want to watch.

Together with our director and the apnea diver Christian Redl (the protagonist of the campaign), we developed interesting story angles to drive extra content. Part of the footage was captured during pre-production and recce, while other shots were taken during the main shooting day of the TV/cinematic commercial. To gather supporting material for the extra stories, a smaller crew undertook an extra day of shooting. Building off of a single commercial shoot, we created about 30 assets together with the agency that are being used for Social Media, the client’s and the athlete’s channel. Yet this is not the end of those stories, since we’ll continue to shoot and create clips for coming seasons.

Verbund: Adventure

by: Jerk

It is our passion to tell exciting, authentic stories. Whether documentary or fiction, our goal is to create engagement that aligns with brand values and offer new opportunities in conversation with our clients. We want to reach the audience where they’re at, with content they genuinely want to watch.

Together with our director and the apnea diver Christian Redl (the protagonist of the campaign), we developed interesting story angles to drive extra content. Part of the footage was captured during pre-production and recce, while other shots were taken during the main shooting day of the TV/cinematic commercial. To gather supporting material for the extra stories, a smaller crew undertook an extra day of shooting. Building off of a single commercial shoot, we created about 30 assets together with the agency that are being used for Social Media, the client’s and the athlete’s channel. Yet this is not the end of those stories, since we’ll continue to shoot and create clips for coming seasons.

IKEA: Voting Booth ‘VallBox’

by: Jerk

It is our passion to tell exciting, authentic stories. Whether documentary or fiction, our goal is to create engagement that aligns with brand values and offer new opportunities in conversation with our clients. We want to reach the audience where they’re at, with content they genuinely want to watch.

The best April Fool’s jokes seem just plausible enough to be real. IKEA sent along Austria’s most prominent voting analyst to convince people that on the next national election day, the state had ordered bright and colourful voting booths from IKEA. It made perfect sense because any volunteer could easily assemble one! Together with our director and the production crew, and in cooperation with the ad agency and IKEA, this fun project was shot in half a day. All finishing was done inhouse by Jerk, and the project was released on social media to wide acclaim and press coverage.

IKEA: Sausage Stand

by: Jerk

It is our passion to tell exciting, authentic stories. Whether documentary or fiction, our goal is to create engagement that aligns with brand values and offer new opportunities in conversation with our clients. We want to reach the audience where they’re at, with content they genuinely want to watch.

That time the press chased the aroma of meatballs into downtown Vienna. As an April Fool’s joke, IKEA dressed up a food stand and sent in one of their head executives to deliver the experience. In addition to the passers-by who were visibly pleased, even the press stopped by to document the event. Together with our director, the ad agency and the client decided on the reportage style, while we carried out the post production inhouse. It was released on Facebook and YouTube, where the video showed the success of the event.

IKEA: April Fool’s trick 2019

by: Jerk

Content for social media must be compelling enough for users to want to share it with their networks. More than increasing brand exposure and customer reach, good social media assets endear a brand to its core audience.

This year, IKEA once more played an April Fool’s joke on the community. The first self-driving shopping cart was introduced on April 1st in Austria's first IKEA store in Vienna. To good to be true. We built a remote controlled shopping cart following customers, filmed on hidden camera. It was shared on all Social Media platforms with wide success. More than 64K views on Facebook alone, hundreds of likes, comments and shares showed that customers really liked the idea.

Check out all of the videos on Vimeo

VERBUND: 2019

by: Jerk

Content for social media must be compelling enough for users to want to share it with their networks. More than increasing brand exposure and customer reach, good social media assets endear a brand to its core audience.

Together with our director and the apnea diver Christian Redl (the protagonist of the campaign), we developed interesting story angles to drive extra content. Part of the footage was captured during pre-production and recce, while other shots were taken during the main shooting day of the TV/cinematic commercial. To gather supporting material for the extra stories, a smaller crew undertook an extra day of shooting. Building off of a single commercial shoot, we created about 30 assets together with the agency that are being used for Social Media, the client’s and the athlete’s channel. Yet this is not the end of those stories, since we’ll continue to shoot and create clips for coming seasons. Check out all of the videos on Vimeo

VERBUND: Evoltion 2019

by: Jerk

Content for social media must be compelling enough for users to want to share it with their networks. More than increasing brand exposure and customer reach, good social media assets endear a brand to its core audience.

Together with our director and the apnea diver Christian Redl (the protagonist of the campaign), we developed interesting story angles to drive extra content. Part of the footage was captured during pre-production and recce, while other shots were taken during the main shooting day of the TV/cinematic commercial. To gather supporting material for the extra stories, a smaller crew undertook an extra day of shooting. Building off of a single commercial shoot, we created about 30 assets together with the agency that are being used for Social Media, the client’s and the athlete’s channel. Yet this is not the end of those stories, since we’ll continue to shoot and create clips for coming seasons. Check out all of the videos on Vimeo

VERBUND: Evoltion 2019 - My Motivation - Bumper

by: Jerk

Content for social media must be compelling enough for users to want to share it with their networks. More than increasing brand exposure and customer reach, good social media assets endear a brand to its core audience.

Together with our director and the apnea diver Christian Redl (the protagonist of the campaign), we developed interesting story angles to drive extra content. Part of the footage was captured during pre-production and recce, while other shots were taken during the main shooting day of the TV/cinematic commercial. To gather supporting material for the extra stories, a smaller crew undertook an extra day of shooting. Building off of a single commercial shoot, we created about 30 assets together with the agency that are being used for Social Media, the client’s and the athlete’s channel. Yet this is not the end of those stories, since we’ll continue to shoot and create clips for coming seasons. Check out all of the videos on Vimeo

IKEA: STRANDMON Drag Queen

by: Jerk

Content for social media must be compelling enough for users to want to share it with their networks. More than increasing brand exposure and customer reach, good social media assets endear a brand to its core audience.

Check out all of the videos on Vimeo

IKEA: EKTORP FAMILY SOFA

by: Jerk

Content for social media must be compelling enough for users to want to share it with their networks. More than increasing brand exposure and customer reach, good social media assets endear a brand to its core audience.

Check out all of the videos on Vimeo

VERBUND: Stermann & Grissemann

by: Jerk

Content for social media must be compelling enough for users to want to share it with their networks. More than increasing brand exposure and customer reach, good social media assets endear a brand to its core audience.

These short stories supported the main TV commercial campaign for our client, Verbund, who is one of the biggest hydro energy suppliers in Europe. With a small crew and accompanying budget, we widened the interpretation for the main campaign statement to provide funny content that raised brand awareness without a hard sell. The clips worked particularly well due to the casting of well-known comedians who endorsed the client to their significant fan bases. Check out all of the videos on Vimeo

VERBUND: Stermann & Grissemann Energy Hero

by: Jerk

Content for social media must be compelling enough for users to want to share it with their networks. More than increasing brand exposure and customer reach, good social media assets endear a brand to its core audience.

These short stories supported the main TV commercial campaign for our client, Verbund, who is one of the biggest hydro energy suppliers in Europe. With a small crew and accompanying budget, we widened the interpretation for the main campaign statement to provide funny content that raised brand awareness without a hard sell. The clips worked particularly well due to the casting of well-known comedians who endorsed the client to their significant fan bases. Check out all of the videos on Vimeo

VERBUND: Grissemann vs Shark

by: Jerk

Content for social media must be compelling enough for users to want to share it with their networks. More than increasing brand exposure and customer reach, good social media assets endear a brand to its core audience.

These short stories supported the main TV commercial campaign for our client, Verbund, who is one of the biggest hydro energy suppliers in Europe. With a small crew and accompanying budget, we widened the interpretation for the main campaign statement to provide funny content that raised brand awareness without a hard sell. The clips worked particularly well due to the casting of well-known comedians who endorsed the client to their significant fan bases.   Check out all of the videos on Vimeo

IKEA: Samy & Drufvläder

by: Jerk

Content for social media must be compelling enough for users to want to share it with their networks. More than increasing brand exposure and customer reach, good social media assets endear a brand to its core audience.

Check out all of the videos on Vimeo

IKEA: Konstantin & Silvie & Vedbo

by: Jerk

Content for social media must be compelling enough for users to want to share it with their networks. More than increasing brand exposure and customer reach, good social media assets endear a brand to its core audience.

Check out all of the videos on Vimeo

Münze: Making of (“Jewellery”)

by: Jerk

All the hard work and shiny equipment that goes into filmmaking deserves its own spotlight. Whether it’s for B2B, simply a valuable memory or to share on social platforms, a glimpse behind the scenes can strengthen a campaign, provide a humorous counterpoint, or just give your audience a taste of the story behind the story.

IKEA: Making of (“The many MEs”)

by: Jerk

All the hard work and shiny equipment that goes into filmmaking deserves its own spotlight. Whether it’s for B2B, simply a valuable memory or to share on social platforms, a glimpse behind the scenes can strengthen a campaign, provide a humorous counterpoint, or just give your audience a taste of the story behind the story.

Media Markt: Making of (“fan chant”)

by: Jerk

All the hard work and shiny equipment that goes into filmmaking deserves its own spotlight. Whether it’s for B2B, simply a valuable memory or to share on social platforms, a glimpse behind the scenes can strengthen a campaign, provide a humorous counterpoint, or just give your audience a taste of the story behind the story.

GREINER: Image Movie

by: Jerk

Just “be yourself” with the best scripts, lighting, and post-production possible.

GREINER: Our work for Greiner tackled the mammoth task of representing nearly fifty companies with one ImageFilm. We researched each part and consolidated it into an original script that conceptually captured the essence of what connected the companies in a cohesive story. Jerk produced the piece from the very first step and published it with translations into seven languages. Over the five years that followed its release, we also adapted the content to keep it relevant.

ARE: Image Movie

by: Jerk

Just “be yourself” with the best scripts, lighting, and post-production possible.

ARE: This Austrian real estate company came to us with a limited budget, which we transformed into our own original concept, including the production of graphics and motion design.

IKEA: Virtual Reality

by: Jerk

VR places the user inside an experience. It allows for interaction with the content and opens up new perspectives.

Everyone loves to ‘play house’ in IKEA and our VR experience allowed viewers to do that without stepping foot inside a store. The little stories that play out while imagining what your home could look like were augmented and designed to provide an immersive, entertaining experience.

FINDING CREATIVE SOLUTIONS

We are masters of traditional production, with many years of experience in content creation. Following international trends, data and analytics, whether through social media, on television, or inside a headset, we design each aspect to reinforce the core narratives that define a brand. From story development, to choosing the right team and delivery format, content innovation for us means finding creative solutions for all media and at every scale of budget.

We commit to finding the right form of content in partnership with the premier talents in each field, even if it’s just a few seconds long.